Page Rank- is a value given to a web page by Google to measure its importance and relevance for a given search criteria.
Natural Search Results- the results displayed by a search engine in order of suggested rank. These results are not biased by paid inclusions or sponsored links.
Organic Search Results- often called Algorithmic and/or Natural results, just a different term that means the same as Natural Search Results.
Pay-Per-Click- or abbreviated to PPC is the ability to pay a search engine to place your web site listing higher in its search results. Website owners generally bid for targeted keywords that are relevant to their specific products or services and each time a potential customer “clicks” on their link they are charged the specified amount by the PPC company they are using.
Keywords- are the words used to identify what a user is searching for on the internet.
Keyword Analysis- is the study of the most frequently used keywords entered into a search engine by the users.
Keyword Density- is the measure of the prominence and placement of keywords on a web page.
Keyword Effectiveness Index- or abbreviated to KEI Analysis is a comparison of the number of people searching for a term and the number of web pages returned by a search engine for that term.
Geo-Targeting- is the ability to identify where web site visitors come from and the geographical locations to target.
Link Building- is the ability to obtain incoming and outgoing links to and from your website.
Link Farming- is a strategy designed to sell or give links to many websites all on the same page. This technique should be avoided and search engines can penalize a website for joining link farms.
Site Map- is a hierarchical display of the pages of a website. It is used to help users navigate through the website that may have many pages.
Meta Tag- is a group of page definitions such as description, title, keyword tags etc.. These are used by search engines to categorize the website according to its content.
Web Crawler / Web Spider or Search Bots- are programs or computers that browse the internet automatically. They look for websites new to its history and thereby creating an up-to-date list of content on the internet. The data collected by these Web Crawlers/Spiders/Bots is then used by the search engines to “Index” a websites content to assist in faster searches.
HTML code- is short for Hyper Text Markup Language and is a computer language devised for website creation.
Spam- is the intentional flooding of the internet with many copies of the same message for marketing purposes.
URL’s- short for Universal Resource Locator and is the address of the website and its pages. For example the URL of this page would be shown as http://www.burjolas/Glossary.htm
SEM- is the abbreviation of the words Search Engine Marketing. This is the process of increasing the traffic and exposure of a website by utilizing search engine optimization, paid for listings and other search engine related functions to improve a websites ranking.
SEO- is the abbreviation of the words Search Engine Optimization. The process of increasing the amount of relevant visitors to a website by ranking high in the natural results of a search engine.
Back Links- are links from other websites that link to your website. Also known as inbound links or incoming links.
Blogging- the term “Blog” is a shortened form of the two words “web-log”. Blogging is simply the act of writing in ones blog page on the internet.
Cache- memory in your web browser that stores copies of web pages on your hard drive.
CSS- is the abbreviation of the words Cascading Style Sheets. It is used to describe how a HTML document is to be formatted.
Cookie- is a message given to a web browser by a web server. Normally contains a small text file that customizes the web page based on a users previous preferences.
eCommerce- is the shortened version of the words Electronic Commerce. It involves the buying or selling of goods over the internet.
Flash- is vector animation software that is used to create animations in a webpage.
